Question 3 - What kind of media institution might distribute your media product and why?

This is a visual representation of the processes we went through to choose E One Momentum as our production company, each company is connected to relevant films it has distributed.

To pick a distributor, we first limited it to UK distributors. This was because our film was designed to feature British schools and teen culture so a UK company would be more experienced and appropriate.

We picked the qualities we felt were particularly important of our film, namely the target audience of 16-24 year old females and the secondary audiences of males of the same age and parents; the strong female lead and the sub-genre of black comedy.

E One Momentum seemed an obvious choice as it catered to all these needs successfully:

• It distributed Chalet Girl - targeted at our core audience and with similar themes of coming of age
• It distributed Girl With a Dragon Tattoo to all our audience demographics, this being a film with a strong female lead similar to ours, and themes of crime
• It distributed the King's Speech, initially targeted at parental age people but a success with people of all ages, they would have expertise at getting our secondary audience of parents to see the film
• It distributed Seven Psychopaths - managing to make the rare genre of black comedy successful in the mainstream market as we'd hope to do with our black comedy

 Our production company, X PRODUCTIONS, would be an independent London production company connected to mostly to British indie films with a catalogue featuring films similar to Submarine and Four Lions, distributing sometimes gritty films of less mainstream genres and successful at targeting the 16-24 audience.

To market the film we would use traditional methods such as posters and theatrical trailers, but drawing inspiration from the campaign of Seven Psychopaths in in recognition of our technologically savvy audiences we would explore online and viral techniques. Seven Psychopaths used a dummy lost dog campaign, so we would consider perhaps a false school website or facebook page which would post updates with pictures and teaser clips about the shocking acts of revenge happening at the school.  From Momentum's campaign for Seven Psychopaths, we know that viral campaigns such as this are within their capacity, and a facebook page would be simple and cheap but also very effective at targeting the 16-24 year old audience, who are the most prolific users of facebook.

This dummy poster circulated the internet and included a link to one of the film's character's Twitter