Question 3: What kind of media institution might distribute your media product and why?

Distribution

We had to make decisions about the institutions behind our film. We had to create our own production company and choose a distributor that we thought best to release our film. We did research into distributors who had distributed similar films to ours, or films with the same target audience or film genre in mind. Audiences may then want to see our film because other films they have loved were distributed by the same institution.

 A couple of our main influences were Heathers and 13. Heathers was distributed by New World Pictures, an institution that has since then closed down. 13 was distributed by Fox Searchlight Pictures, however this is an American distribution company. Our film was British made for a British target audience and we wanted our distributor to represent this so we decided to choose a British distributor, because our film focuses on British teens and their lifestyle. 

Our first and final choice was E One Momentum because they are one of the leading independent motion picture distributors. They have released films that have been hugely successful in the UK, including ones with similar themes or characters within them. 

Previous films distributed by E One Momentum are:

- The Girl with the Dragon Tattoo, featuring a dark, mysterious female protagonist like ours.

- Seven Psychopaths, a black comedy like ours.

- Youth in Revolt, a coming of age film likes ours. 

- The King's Speech, a massive hit with all UK audiences, old and young.

Production

We created our own Production Company called X Productions. It would be a British independent production company producing mainly unique and gritty, maybe quirky British films. We chose this as our production company because it represented our film well, and the name was short, snappy and easy to remember. Our production company would specialise in less mainstream genres, such as black comedies, comedies and thrillers, but films that also target the main cinema audience, 16-14 year olds.

 

 

Distribution Strategy & Exhibition
 Our film would be released nationally at mainstream cinemas, in 2D, because these are the cinemas that our audience tend to go to. If the film was successful in the UK we would then go on to offer the distribution rights for the film globally, however not pay for this ourselves because this film may not be the type of film that is successful globally due to the British themes. We plan to release our film just before the Summer holidays when teenagers are getting excited for a holiday and enjoy their time off! It would also generate the most revenue because exams are over, and teenagers have more time to visit the cinema.

The film would later on be released on DVD, HD and Blu-Ray to maximise profits from the film.

Marketting

Our film is for a primarily British audience, so our group did research into the marketting of other successful British films and how they targeted their audience. Through our research we decided the most successful way of marketting would be to use traditional marketing methods, such as trailers, posters and billboards and an interactive website online to get the audience involved, through competitions and looking at 'sneak-peeks' of our film.

Our target audience, agde 16-24 year olds are very up to date with technology and familiar with all the new technologies coming out, so we would also have Twitter and Facebook accounts to keep the audience up to date with news about our film and release small clips of our film to grab their attention and want to watch it. We want to grab the attention of the audience with our campaign and immerse them with information about our film as much as possible, so that they want to see it at the cinema.



This chart shows that traditional methods, such as posters and trailers
that we plan to use, are one of the best marketting methods.