Throughout the pre-production and production process, we kept in mind the desired production and distribution companies and ensured that our film was appropriate to these. Our production company was X-Productions and our distributor was Momentum Pictures, and had distributed films in the past that we wanted our film to be associated with.
X Productions
We imagined our production company to be an independent British company, subsequently producing independent British films. The company would be rather small, meaning that our film would be unlikely to become a global success. However the company would've produced a few well renowned films nationally that attracted niche audiences of predominantly the 16-24 age spectrum. We would hope that our film would become one of these. As for the genre, 'X Productions' will have experienced a wide variety of genres and wouldn't be limited to one. This would allow our teen drama to contain elements of black comedy effectively and confidently.
We came across the name by accident, simply writing 'x' for our production company when we were yet to think of one. However on further thought, we realized that this could suit perfectly as the producer of our film as 'x' connotes the same secrecy and enigma present in our film. This themes are immediately associated with our film.
A real production company that 'X Productions' could be loosely based on is the independent film company 'Warp Films'. It has produced some of our inspirations, a few being Four Lions, Submarine and Tyrannosaur. We believe that had 'X Productions' been real it would've resembled 'Warp Films' in its values.
E One Momentum
The above diagram represents our thought process on deciding our distributor. It summarizes our options and their previous works. With Heathers being our main inspiration, we had the notion of choosing 'New World Pictures' to be our distributor, to provide immediate association between the two films. However, on further research we realised that 'New World Pictures' had ceased to distribute films from 1997 onwards, meaning that the 'E One Momentum' route was more probable.
In seeking a distributor, we would've taken our film to a film festival as 'X Productions' wouldn't have had the funding for distributing, marketing and exhibiting the film. Here it would've been picked up by 'Momentum Pictures', who already have experience in distributing films with the themes of drama, darker comedy and female protagonist. In this way, they will have understanding on how to deal with our genre. We would hope that 'Momentum Pictures' could do the same with us as what they did with the global successes of The King's Speech, The Girl with the Dragon Tattoo, Dear John and Seven Psychopaths.
Exhibition Platforms
We hope that our film would be plausible to be released in not only small cinemas but also in more mainstream cinemas. We feel the themes we explore in our film open a wide audience in which we will get the most reach in national mainstream cinemas such as Vue, Odean and Cineworld. It is unlikely that we would be able to gather the funds to opt for 3D, yet if this option arose it would give a fully immersive experience to the audience that they could only find in cinemas. This would ensure maximum difficulty to stream online.
Marketing Strategy
Momentum Pictures was the mastermind behind the effective marketing of The Kings Speech, which made $414 million at the box office worldwide. We would hope to follow in its footsteps with a similar marketing campaign, raising awareness through traditional posters/trailers but targetting our core audience through use of social media and interactivity. This would be the main source of our marketing, being an independent British film. We would create pages on facebook and accounts on twitter that allow regular contact with our 16-24 demographic, all the while raising awareness and anticipation of our film with the announcing of new trailers, posters etc. This engages their interest and keeps the target audience wanting and regularly receiving more. Of course we would also create a website much like Dear John, which was positively received by teens. Therefore, we will expect to create a website that attracts teens to the same level.
On the website, young good looking actors are introduced and a variety of home media formats are advertised. The website is also cross media converged, with videos and text. There is also a feature in which visitors to the website 'share their love stories', which is interactive and involves the audience with the themes in the film.
Overall, we believe that our production and distribution companies can be trusted to deliver our film to it's best ability and that we have made realistic choices.
Marketing Strategy
Momentum Pictures was the mastermind behind the effective marketing of The Kings Speech, which made $414 million at the box office worldwide. We would hope to follow in its footsteps with a similar marketing campaign, raising awareness through traditional posters/trailers but targetting our core audience through use of social media and interactivity. This would be the main source of our marketing, being an independent British film. We would create pages on facebook and accounts on twitter that allow regular contact with our 16-24 demographic, all the while raising awareness and anticipation of our film with the announcing of new trailers, posters etc. This engages their interest and keeps the target audience wanting and regularly receiving more. Of course we would also create a website much like Dear John, which was positively received by teens. Therefore, we will expect to create a website that attracts teens to the same level.
On the website, young good looking actors are introduced and a variety of home media formats are advertised. The website is also cross media converged, with videos and text. There is also a feature in which visitors to the website 'share their love stories', which is interactive and involves the audience with the themes in the film.
Overall, we believe that our production and distribution companies can be trusted to deliver our film to it's best ability and that we have made realistic choices.
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