Audience Appeal

This post was made in part for the purpose of aiding us in presenting a proposal to teachers and classmates to get feedback on our work so far. Audience appeal has been central to our decisions in all aspects, this post just summarises the key points. 

Our film would attract our main target audience; young adults aged 16-24 because the representation of characters and events within our whole film is realistic, an original idea and the audience is able to relate to the situations within our film, such as young adults trying drugs, parties and hurting their friends when they are upset or want revenge. These are universal themes and this age group can especially relate to events such as this and understand any connotations related to the representation within our film.

Within our opening scene, we are planning to use a variety of camera shots and angles, to get the storyline across effectively and keep the audience entertained at the same time. The opening scene is going to be fast paced, to keep the audience watching, and wondering what is going to happen as well as because the scene is at a party, and one main shot is from the perspective of the protagonist as she is on drugs which means the choppy, fast and laggy shots all mixed together involve the audience in the scene, as if they are at the party and also make it seem as realistic as possible. Using hazy camera effects as well, and contrasting it with the bright sharp shots, when the one of the characters overdosing uses binary opposites which keeps the audience on edge and wanting to continue watching.

The main character and other characters within the two minute opening sequence are a similar age to the target audience and therefore they will share similar issues and problems with the audience. If the audience are able to relate to characters within the film they are more likely to engage with the characters, and feel as if they know what is happening.

Our film and film opening could also appeal to an older audience on top of the 16-24 year olds, as themes such as immersion in drugs and alcohol and revenge are also found in films for older audiences and therefore our film could also appeal to older demographics. Our film will also deal with the issues in the lives of young people including alcohol and drug use, and problems within friendships and relationships. The element of drama that will be present within our film and our film opening will add tension and enigma to our idea, but also add to the realism of the drama there often is between young adults finding their way, and fights and arguments between friends are something that happens everyday and common among their life so they are able to relate to it.