These are more specific examples of the typical audience members we are aiming to attract:
PRIMARY AUDIENCE:
Gender: Female
Occupation: Student at sixth form
Subjects taken: Art, English, French
Favourite Genre: Black Comedy, Teenage Drama
Favourite Films: Heathers, Thirteen, Submarine, The Virgin Suicides
Favourite Characters: Veronica (Heathers), Effy (Skins), Cook (Skins), Lux (The Virgin Suicides).
Favourite television series: Skins, Breaking Bad, Dexter, Prison Break
Words/phrases to describe her: Spontaneous, Intelligent, Sociable
On a typical weekend: Goes out with friends on Friday nights, parties on Saturday night and goes to the cinema on Sunday night. Would listen to indie music. Read empire magazine to make informed choices about what she wants to see at the cinema.
Appeal: She may idolize our main character Mandy who is a strong independent woman and be inspired by her. She will also relate to the themes of partying we explore in our film.
Appeal: She may idolize our main character Mandy who is a strong independent woman and be inspired by her. She will also relate to the themes of partying we explore in our film.
SECONDARY AUDIENCE NUMBER 1:
Age: 19
Gender: Male
Occupation: Student at uni
Subjects studied: Maths or science
Favorite Genre: Black Comedy, Action/Adventure
Favourite Films: Trainspotting, Four Lions, Project X
Words/phrases to describe him: Sociable, Boisterous
On a typical weekend: Would go out partying with his friends. Listen to dance music. Play video games. Go to the gym.
Appeal: The black comedy genre will attract him to the film, as well as the attractive female lead. As she is slightly femme-fatale like, males of his age should want to see the film. Also, he can relate to the themes of teenage drama we include in the film.
SECONDARY AUDIENCE NUMBER 2:
Age: 41
Gender: Male
Occupation: Cab driver in London
Favourite Genre: Thriller, Black Comedy
Favourite Films: Four Lions, Heathers, Pulp Fiction
Favourite television series: Inbetweeners, Fresh Meat
Words/phrases to describe him: Concerned parent, longing to go back to his partying days.
On a typical weekend: Go to the cinema with his wife, going to the pub with his old friends and work colleges.
Appeal: As a parent, he would like to get an insight to what his children may get up to in a light hearted way such as in a black comedy. He also might be keen to live his college/university vicariously through the film, as he would've gone partying in his school life. He also likes teenage humour such as in the Inbetweeners.
Gender: Male
Occupation: Student at uni
Subjects studied: Maths or science
Favorite Genre: Black Comedy, Action/Adventure
Favourite Films: Trainspotting, Four Lions, Project X
Words/phrases to describe him: Sociable, Boisterous
On a typical weekend: Would go out partying with his friends. Listen to dance music. Play video games. Go to the gym.
Appeal: The black comedy genre will attract him to the film, as well as the attractive female lead. As she is slightly femme-fatale like, males of his age should want to see the film. Also, he can relate to the themes of teenage drama we include in the film.
SECONDARY AUDIENCE NUMBER 2:
Age: 41
Gender: Male
Occupation: Cab driver in London
Favourite Genre: Thriller, Black Comedy
Favourite Films: Four Lions, Heathers, Pulp Fiction
Favourite television series: Inbetweeners, Fresh Meat
Words/phrases to describe him: Concerned parent, longing to go back to his partying days.
On a typical weekend: Go to the cinema with his wife, going to the pub with his old friends and work colleges.
Appeal: As a parent, he would like to get an insight to what his children may get up to in a light hearted way such as in a black comedy. He also might be keen to live his college/university vicariously through the film, as he would've gone partying in his school life. He also likes teenage humour such as in the Inbetweeners.
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